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While the economy is keeping you up at night today, economics can look ahead to what will keep you up (or provide a sound night's sleep) in the future. Dr. Charlie Hall has built a national reputation providing a down to earth understanding of today's problems and tomorrow's challenges and opportunities. You've read Charlie's blog, Making Cents, now get Charlie's Angle on the economy, the environment and the future of the nursery, greenhouse and landscape industry.
IN EPISODE 5
Our Environmental Footprint: An Inconvenient Truth or Consumer Opportunity?
This topic has generated some heated debate in the industry. But make no mistake – our water and carbon footprint will affect whether we retain the title of “green” industry! How do we tackle this issue as an industry? How can we be proactive in our individual businesses in telling our story?
EPISODE GUIDE
Snapshot of the Economy
The economic downturn has taken its toll on the green industry. What has been the impact on green industry firms and where do we stand in terms of the recovery? Are we sliding back in to recession or can we see light at the end of the tunnel? 
Our Value Proposition for the Future part 1 of 2
The economic benefits of our green industry products and services will be discussed. The value proposition for the green industry in the future must focus on the unique ways in which quality of life is improved for its customer base. Much research has validated the emotional and environmental benefits of flowers, plants, and trees. 
Our Value Proposition for the Future part 2 of 2
Much research has validated the economic, environmental, and health/well-being benefits of flowers, plants, and trees. In a nutshell, green industry products and services improve emotional health, boost seniors’ well being, enhance hospital recovery rates, enhance employee innovation and ideas, strengthen feelings of compassion, decrease worry and anxiety, express feelings of compassion, build stronger communities, mitigate environmental externalities, and improve the economic value of homes – just to name a few of the benefits. 
What's in Your Wallet?
One of the most devastating crimes against an individual is that of identity theft. But businesses are also at risk of their “identity” in the marketplace being copied or emulated. How can businesses prevent this? By constantly redefining themselves in the minds of their customers; that is, capturing mind share, not necessarily market share. 
Episode 5 NOW PLAYING
Our Environmental Footprint: An Inconvenient Truth or Consumer Opportunity?
This topic has generated some heated debate in the industry. But make no mistake – our water and carbon footprint will affect whether we retain the title of “green” industry! How do we tackle this issue as an industry? How can we be proactive in our individual businesses in telling our story? 
Biodegradable or Not Biodegradable? That Is the $0.58 Question!
Consumers increasingly place a greater emphasis on product packaging and this has carried over to the green industry in the form of biodegradable pots. Currently, however, many of the options are more expensive than their plastic counterparts. Are consumers willing to pay for more sustainable pots? Recent HRI/AFE research efforts help answer this vital question. 
Forecast for 2012: Partly Cloudy with a Chance of Profit
The good news going into 2012: the economy is growing. The bad news: still not fast enough to suit us! In this episode Charlie take a look at the major economic metrics headed into the new year and what we can expect from the economy in 2012. He also takes a crack at predicting some of the structural changes we'll likely see as the year plays out.
Do You Have the Right Folks on the Bus?
In today's hypercompetitive environment, it is imperative that all members of your firm's team pull their weight. Each person on your team has skills, talents, and abilities that need to be fostered, honed, and empowered. While you should feel good about having survived perhaps the worst economic turmoil since the Great Depression, it's not the time to let up. The start of a new year gives us just the right excuse to examine our businesses and ask the tough questions to ensure we are properly prepared for 2012. Comment On This Episode
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