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Playlist
Setting Standards for Greatness
Jay shares his years of experience as a successful small business owner.
Owners Only 2011: Jay Goltz Episode 2
 
Description
Episode 2
Setting Standards for Greatness

Success isn't an accident. Building a great brand requires taking control of every interaction your customers have with your business, from how employees answer the phones to the price tags on your products.
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Jay Goltz

Jay Goltz started a picture framing business right out of college. The business grew quickly to twenty times the size of the average frame business, making it by far the largest in the country. Jay expanded into other businesses and is at the top of each field. Recognizing a lack of real-world advice for small businesses, he wrote his first book, The Street Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way. Now a popular speaker, Jay Goltz has become the Voice of Small Business through his keynotes, New York Times blog and broad media exposure. Jay is widely recognized for his unique ability to bring clarity and insight to complex, often confusing, small business challenges. Keep up with Jay on his blog “You’re the Boss” at NYTimes.com.
Directory

Hiring Great Employees

Setting Standards for Greatness

Training Is a Process, Not a Handbook

Hold Your People Responsible

Pricing and Accounting

Merchandising Isn't Just "Pretty"

Marketing (Is Not Just Placing Ads)

Leadership and the Vision "Thing"

Season Guide
Publishing Team
Project and Editorial Design: Jonathan Bardzik, ANLA

Visual and Video created by Fresh Brew Studios
Steve Kendall, Producer
Josh Miller, Producer

Graphic Design created by The Design Works