Detail
Hort Couture: From Underworld to Under the Sea™
Fiery Hell's Bells Petunia and wavy Under the Sea™ Coleus headline Hort Couture's 2012, exclusively for independents, introductions. Petunia Panache™ Hells Bells give the graceful look and old fashioned fragrance of Petunia grandiflora in a screaming orange color!. Weather tolerant flowers and a full habit were important attributes during the breeding process, delivering a plant that will be a stunning backbone to a hanging basket combination. Under the Sea™ Coleus are have a ruffled edge that creates a unique, irresistible crustacean look. Fun, durable and exotic, these will reach a height of up to 18".
Meet the Cast
Jim Monroe
Jim Monroe is the founder and co-owner of Hort Couture Plants along with his wife, Jennifer Monroe. Jim is a graduate of Virginia Polytechnic Institue in Blacksburg, Virginia with a Bachelor of Science degree in Ornamental Horticulture. In addition to Hort Couture, he is also owner of Greenbrier Nurseries in West Virginia and Virginia. Jim is passionate about bringing new plants and creative marketing solutions to the independent channel.
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Company Info
Founded as an independent brand for independent retailers, Hort Couture has remained true to its roots. In a few short years, Hort Couture has grown from an idea into a revolution. By partnering with independent, like-minded individuals and businesses, Hort Couture provides unique, exclusive genetics that cannot be found at mass merchants. Stylish, sophisticated packaging, unique plant material and creative displays make Hort Couture the luxury brand for the independent garden center. Hort Couture allows independents to create an exclusive, boutique effect that provides the essence of high fashion in the garden center. Hort Couture embodies the spirit of its core demographic: independent, unique and sophisticated. Phone: 517-542-2316
Episode Directory
Garden Idol 2012
Meet the Judges
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Your host, Lloyd Traven, introduces this season's irreverent panel of expert judges. Get ready for their no-holds-barred, expert opinions on how this year's new plant introductions will perform in the landscape, in your greenhouse or nursery, and in your garden center.
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Garden Idol 2012 Conard-Pyle
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Popcorn, introduces cream to yellow flowers to the Drift series, a knee-high version of the Knock-Out rose with excellent cold hardiness and disease resistance.
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Sunshine Daydream is the first ever AARS winner from the "no spray" trials, with large, double, buttercream flowers.
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Garden Idol 2012 Monrovia
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An exciting discovery, this attractive sport of Little Rascal® Holly is a more upright grower, still having a dense, rounded form. Shiny dark green foliage takes on attractive purple-burgundy tone in fall and winter.
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Garden Idol 2012 Bailey Nurseries
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Add totally awesome color to your garden with First Editions® Sapphire Surf™ Bluebeard. This compact, low-maintenance shrub features an ocean of deep blue flowers from late summer through early fall.
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This amazing new Physocarpus is fit for a queen with fabulous foliage in orange, yellow and gold tones. In fall, the foliage transforms to regal red and royal purple.
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Garden Idol 2012 Hines Growers
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Hines brings two Bloomtastic! new introductions: Lavender Veil Butterfly Bush and Amazon Queen Bahama Bay Hibiscus.
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Garden Idol 2012 Plant Development Services Inc.
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Plant Development Services offers two new introductions from the Southern Living Collection, bright red, Majesty Shrub Rose and Autumn Sunburst, a new addition to the Encore Azalea series.
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Garden Idol 2012 Hort Couture
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Fiery Hells Bells Petunia and wavy Under the Sea Coleus headline Hort Couture's 2012 introductions.
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Garden Idol 2012
The Finalists
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Which of our 11 hot new introductions will be Garden Idol 2012? Your votes decide.
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Garden Idol 2012
And the Winner Is...?
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The winner of Garden Idol 2012 is revealed. Your votes have been counted, and the winner is...
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Vote Now!
Hort Couture: Flowers or Foliage
We all praise the importance of great foliage for consistent, season-long interest and balance in containers, but are customers buying what we're selling?
The votes are in.....
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Flowers fill carts!
I love great foliage, but flowers win out at my registers every single time.
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Balance is my bottom line.
My customers know that great foliage is key to appealing designs that look great all season long.
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Resources
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Hort Couture introduces the world's first Orange Petunia!
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Wavy, wild foliage like you've never seen before from Hort Couture.
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Publishing Team
Project and Editorial Design: Jonathan Bardzik, ANLA
Visual and Video created by Fresh Brew Studios
Steve Kendall, Producer
Josh Miller, Producer
Graphic Design created by The Design Works
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