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Biodegradable or Not Biodegradable? That Is the $0.58 Question! Part 1 of 2
Are consumers willing to pay for more sustainable pots? Recent HRI/AFE research efforts help answer this vital question.
Biodegradable or Not Biodegradable?
 
In this episode...
Consumers increasingly place a greater emphasis on product packaging and this has carried over to the green industry in the form of biodegradable pots. Currently, however, many of the options are more expensive than their plastic counterparts. Are consumers willing to pay for more sustainable pots? Recent HRI/AFE research efforts help answer this vital question.
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Who's Charlie?

Charlie Hall

Dr. Charlie Hall grew up on a nursery in Western North Carolina. Although an economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and holds the prestigious Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops.

He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking. Dr. Hall is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association.
Directory

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Our Value Proposition for the Future part 2 of 2

Our Environmental Footprint: An Inconvenient Truth or Consumer Opportunity?

Biodegradable or Not Biodegradable? That Is the $0.58 Question! Part 1 of 2

Forecast for 2012: Partly Cloudy with a Chance of Profit

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