The Arizona Nursery Association (ANA) has been very active the past two years creating a new plant marketing campaign called “Plant Something”. After building the promotion in our own state, this January, the ANA Board decided to test the waters to see if this promotion could go national. Since then, five nursery associations have joined Arizona and nearly every day, a new state inquires about how they can get their association involved. (Current members are: Colorado, Idaho, Massachusetts, Minnesota and Washington). A prime component of the marketing campaign is the call to action “Don’t Just Stand There, Plant Something!” and the best news - it is catching on!